Globalised Bollywood
Bajrangi Bhaijaan did business for it's gripping story,presentation,Salmaan Khan.Bahubali did not for it's hero Prabhas.If you seen the two films ,then understand what i am going to say.I really hartley hunting a southern creation after "RANJHANA".In Ranjhna Tamil star Dhanus and Bollywood's Anil Kapoor daughter Sonam Kapoor was as heroine.This film got success mainly for technician.Cinematography,dialogue ,artistic presentation of scene .
In Ranjhana scene had been created in a psychological process just like Hum Dil De Chuke Sanam.Ranjhana dialogues were literally inspired.This type of manipulation of plot,thought you generally get in short story ,long story ,novel of literature line .
Bahubali had a great set design .Romantic expression had created in a brilliant way.One thing i did not like it's sound track.Second half was so noisy,particular war background music.Bajrangi Bhaijaan is a excellent portray of humanity and love.I was more attached to Bajrangi Bhaijaan.
People from two country Pakistan and India preferred it.In Sri Lanka films were made about LTTE and Lanka soldiers when the domestic war was continuing.That is now end.I was seeing action movies in my childhood.In my village people was gathering to see VCR ,VCP video.At my childhood CD,DVD technology was not developed.I was regularly reading the research about CD,DVD technology.In 80's and 90's video man was very popular in rural india. Satellite tv revolution was in a baby stage.Internet just born in developed countries, has not come to India.
That video man was popular among villages.He was treated as a important technician.Village youth was giving good food,chicken, fish curry was arranged in village house.Ramayan ,Mahabharat was popular among old men.My favorites as child and younger mass was Askhay Kumar,Ajay Devgan,Sunil Shetty,Sanjaya Dutta,Sunny and Bobby Deol.I can not understand Hindi language,but quickly the fight scene.Youth mass at that time actually no so romantic.Sharukh khan, Amir ,Salman was not so popular in rural india.Their popular was growing in urban ares as people started to change the taste.
Action type cinema was in a strong trend of film making.In my village that video men was popular from children to old men.He was the personality from spirituality to modernization. Our child group was copying the action hero dialog delivery style,punch line and physical style.
Video man coming to the show area with big rectangular cassettes in evening.Bollywood film was attracting children,middle age man and woman was preferring regional language movies.Regional stars was also popular .Village ladies and girls first see regional movies then they go to home to sleep then our dream Bollywood stars was coming tears,humor ,romance and emotion.Some village girl give her heart to that video man.Show started 7 to 8 pm ,after having water rice immediately rushed to show area.In summer time video show arranged.In my state water ice is favorite soaring hot days.Father,mother,uncle come to take their home after 10pm. Some child asleeping ,finding someone to go because of known ghost.A known male or female is always known ghost in a village.The ghost would be visible after a particular time.It may be appear after 1st urine, 2nd urine,3rd urine.
That ghost will have a practical area also.At that time comedian Kadar khan was child's choice.As soon as we see Kadar Khan,Jhony lever laugh loudly.That time became smashed after coming CD and DVDs.Cable operator came to the video man's place.Villagers now easily can see Bollywood to Hollywood movies in home.During my college time Hritik Roshan became a superstar after Kahona Pyar He.
Film making business have profit more than 30% .In film making India is no.1 in world.In comparison Hollywood Bollywood stay ahead in annual film release ,not from investment and earning side.India is low cost manufacturing hub for film production.Skilled and non-skilled labour charges are very low than Hollywood. Pre and post production of a Bollywood movie is significantly lowest than Hollywood it would be low cost effective due to business .Hollywood film enter almost every country of world.Bollywood just do business in 40 countries.It is a good news Bollywood films being strong in other countries. Amir Khan's " Pk "was running successfully in Chinese theaters.India youth has turned towards Hollywood movies.From Titanic to Dinosaur World doing good business in this India.
American Hollywood industry has smashed European,Asian an African film industry.Economical and cultural backward countries suffering from Hollywood attack.A small tree can not survive under a big tree.Hollywood is a big brand itself in global entertainment industry.It's content,special effect,marketing strategy every thing unique. In India Bollywood movies dominate regional movie industry.Now situation is going to change.South film industry Tollywood dominating Bollywood.Satellite channels broadcasting Tollywood movies after doubling into Hindi language.Hollywood can not gallop Bollywood in film business in India.
In a globalized world there are more opportunity for every industry.In today's hectic stressful life everyone is hungry for entertainment .Globalization will bring Bollywood to new countries. Indian film industry is suffering from piracy.In India for piracy people do not discuss more.People consider piracy as a duplicate object of a branded company.Duplicate of Coca-cola,Apple iPhone etc.I seen the movie "BAHUBALI" in cinema hall and now seeing on my computer.What i did feel in cinema not getting same on computer.The people of Andhra Pradesh rushed at evening to cinema hall .Andhra Pradesh is no. 1 having movie audience nationwide.They see in cinema hall rather than computer of dvd. So, there producer invest money in film like throwing money to water.In Tollywood investment return in a huge profit.Cinema is sold in cinema hall to website and TV channels.
In June -July when i was in Mumbai saw foreigners in Goregaon film city.I had passed film city main gate ,in front main gate did wait for the bus.I saw the air conditioned luxurious buses standing near the gate.I went there and did look the bus.I met an Ukraine young man.I just forget his name .He was outside the bus and smoking.He is actor working in a serial for newly lunched channel.Other white man was from England.They all working for historical British rule story.I came back to bus stand.After some time i saw the Ukrainian young with British judicial costume ;going to shooting location.
It is a pride that one day 80's,90's Indian wanted to live in USSR.Travel USSR to learn and see what is called development from Moscow to moon journey.After 1992 Soviet Union divided. Ukraine born.After 25 years situation is changed.Now Russian economy mostly dependable on oil export.A prosper king now a poorest beggar. Time and destiny play a dangerous game in every person and country.India is third largest economy.From IT to Entertainment India shinning.
Now USSR youth preferring Indian,China as growing economy.A growing economy can fueling the Entertainment industry. Russia was India's good friend. So Russian simply prefer to work in India.I continue seeing that Ukrainian young man and my brain started thinking.A divided economy how migrated people from their birthplace.A defeated Russia
going in a prosper India. Yesterday's poor friend now richest.Bollywood should enter with Indian traditional business to other territory.It has opportunity to work BRICS countries.Brazil has Hollywood mania,but Bollywood getting popular.Russia has bollywood popularity history from Raj Kapoor to Ranveer Kapoor.China give it's money for Amir Khan's "3 IDIOTS" and "Pk".Strong marketing and research in new kid cinema are needed in China for Bollywood.South Africa film industry is being attached by Hollywood.India has Gandhi connection with South Africa.Bollywood should make the films suited for South Africa.These five country should release a film simultaneously ,reduce tax.Hollywood really going galloping to world film industry in coming decades.It is being popular by English language,tv channels.
The village Video man tradition and prosper Russia both no more.Bollywood is spreading out in global field with it's economy.Welcome to a Globalized Bollywood.